Kicking the Stigma

Hoosiers across Indiana quietly face mental health struggles every day with no resources to support themselves. Our Mental Playbook uses the universal language of sports to give Hoosiers simple, repeatable “plays” to support themselves and others. Whether you're a student, a parent, a fan, or a player, everyone needs a playbook, and everyone can run these plays.

Spring 2026

Role: Art Director, Strategist

Mental Playbook “plays” appear on billboards in rural towns, suburbs, and college campuses. Using bold Colts-inspired typography and football play diagrams, the designs reframed seeking support as strength, encouraging Hoosiers to “get their head back in the game” and remember that Indiana is always on their team.

Our Mental Playbook Brochure and Collector’s Ticket serve as physical reminders that mental health is part of your routine, just like showing up for the team. Our brochure offers simple mental health “plays” that give Hoosiers strategies and resources to support their mental health journeys.

Our “Today’s Mental Play” social series would be posted on TikTok and Instagram, providing Indiana residents with digestible mental health resources in a relatable way.

Specially designed “Kicking the Stigma” jerseys and cleats are meant to be worn by Colts players during games promoting the campaign. Jerseys and cleats would also be available for purchase on the KTS website.