Rhode on the Road
Spring 2026
Rhode on the Road transforms Rhode into the ultimate travel-ready hydration line, designed to keep skin glowing wherever life takes you. Our concept celebrates spontaneity and real-world moments where Rhode effortlessly fits into your suitcase, makeup bag, glove compartment, or carry-on. Great skin shouldn’t be compromised when you're on the go, Rhode will always be with you.
Role: Art Director, Strategist
Our billboards grab commuters’ attention with Rhode’s minimalistic palettes and aesthetics. Positioned across six major cities along three of the country’s busiest interstate highways, they invite commuters to consider Rhode as their on-the-go travel product.
Our in-store and out-of-store promotions feature a Rhode-branded passport mailer designed to evoke luxury travel and exclusivity, a miniature skincare suitcase PR kit that transforms products into travel essentials, and an airport vending machine activation that positions Rhode as the perfect on-the-go beauty companion.
Our TikTok and Instagram posts focus on authentic, lifestyle-driven content that mirrors the brand’s existing digital presence and resonates with its highly engaged audience. The Instagram post highlights real-user product experience through clean, influencer-style visuals, while the TikTok post taps into travel and “what’s in my bag” trends to showcase Rhode products in a relatable way.